Tony Schwartz, one of the most influential people in the advertising industry, passed away in June. A few days ago, the Los Angeles Times ran an article on the man who created some of the earliest stop smoking or tobacco control ads.

 This particular paragraph really stuck with me.  (For the entire article click here)

- Franc Tausch

"I was the first one to do commercials for the American Cancer Society dealing with emotions rather than medical facts," Schwartz told the Washington Post in 1983. "They would want people not to smoke, and then do spots showing how your lungs were affected or this and that. I took a different approach. I showed kids playing in their parents’ clothing. You know, the boy and girl dressing up in their parents’ wedding clothes up in the attic, and then we have the announcer say, ‘Children learn by imitating their parents. Pause. Do you smoke cigarettes?’ "

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